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Home / Creative Strategy / Toï Beij
Collectible figure of Toï Beij working on a laptop in a white box labelled Creative Strategist
In stock
CREATIVE STRATEGY · CONTENT · PAID SOCIAL

Creative Strategist

I make content people watch, and I’m bringing that into creative strategy for a brand or agency.

€0.00LIMITED-TIME OFFER

Three ad concepts to test.

In stock: 1

Add to ad account
  • Concepting, scripting, filming and editing
  • Customer research and creative gap analysis
  • Three ad concepts with the reasoning behind them
20M+Organic views across Instagram, TikTok and YouTube, from content I concepted, filmed and edited.
Organic video with 1.7M views
Organic video with 441K views
Organic video with 331K views
Organic video with 128K views
Organic video with 126K views
Organic video with 109K views

After working as a content strategist, I’m now looking to grow as a creative strategist and contribute to a brand or agency.

LOOKBOOK

A look behind the scenes

On-location shoot
Shooting ads with a client
Social content
PROCESS & RESULTS

How I work

From customer insight to the next test.

  1. 1

    Research

    Understand the brand, customer, offer, goals and current creative.

  2. 2

    Find opportunities

    Spot patterns, gaps and what’s worth testing next.

  3. 3

    Turn insights into concepts

    Turn insights into clear ad concepts and hypotheses.

  4. 4

    Brief and create

    Write the brief or script and produce the creative where needed.

  5. 5

    Launch and test

    Get the creative live and test the hypothesis.

  6. 6

    Analyse and iterate

    Use performance and learnings to shape the next round.

CASE STUDY · YOUTUBE

Your Health Concept

A health brand that helps people with chronic illnesses. The job: turn complex science material into clear YouTube videos that attract the ICP, get watched and make them convert.

Top of funnel runs mainly through Instagram. The YouTube channel moves the ICP from middle to bottom of funnel so they convert.

My role: concepting, scripting, filming, editing and packaging. Ongoing.

5coaching programmes sold to viewers who came in through YouTube
€22.5Kadded revenue

Test ads offer.

One product. Three ad concepts.

I’ll do a focused creative analysis and research, find the gap, and come back with three ad concepts, each with the reasoning behind it. You test them for free and see how I work.

Add to ad account
CV

Experience

May 2026 – PresentCURRENT

Creative Strategy Apprentice

Creative Strategy Club

Learned the creative strategy process with 1-on-1 coaching from a senior strategist.

Jan 2024 – PresentCURRENT

Video Marketer

Klickable

Video strategy and content that helps businesses get seen and generate leads.

Jan 2024 – Aug 2026

Marketing & Trainer

Community Z

Marketing support and practical skills training for young professionals.

Sep 2023 – Apr 2024

Social Media Strategist

Tribeleaders · Work-learn programme

Organic and paid campaigns that reached millions, from concept and production to distribution.

Oct 2022 – Dec 2023

Business Manager

Community Z

Partnerships, events, member recruitment and online marketing for a Gen Z professional community.

Jan 2023 – Apr 2023

Marketing, part-time

New Designers

Marketing plan and visual content for the company’s social media.

Nov 2022 – Apr 2023

Sales & Marketing Intern

Training of Greatness
Aug 2020 – Dec 2022

Freelance Web Designer

toilorenzo.nl

Designed and built websites for small businesses.

EDUCATION

BSc Commercial Economics,
Marketing Management

The Hague University of Applied Sciences

Toï BeijCreative Strategist
Toï Beij.Creative strategist
Add to ad account
Home / Creative Strategy / Toï Beij
Collectible figure of Toï Beij working on a laptop in a white box labelled Creative Strategist
In stock
CREATIVE STRATEGY · CONTENT · PAID SOCIAL

Creative Strategist

I make content people watch, and I’m bringing that into creative strategy for a brand or agency.

€0.00LIMITED-TIME OFFER

Three ad concepts to test.

In stock: 1

Add to ad account
  • Concepting, scripting, filming and editing
  • Customer research and creative gap analysis
  • Three ad concepts with the reasoning behind them
20M+Organic views across Instagram, TikTok and YouTube, from content I concepted, filmed and edited.
Organic video with 1.7M views
Organic video with 441K views
Organic video with 331K views
Organic video with 128K views
Organic video with 126K views
Organic video with 109K views

After working as a content strategist, I’m now looking to grow as a creative strategist and contribute to a brand or agency.

LOOKBOOK

A look behind the scenes

On-location shoot
Shooting ads with a client
Social content
PROCESS & RESULTS

How I work

From customer insight to the next test.

  1. 1

    Research

    Understand the brand, customer, offer, goals and current creative.

  2. 2

    Find opportunities

    Spot patterns, gaps and what’s worth testing next.

  3. 3

    Turn insights into concepts

    Turn insights into clear ad concepts and hypotheses.

  4. 4

    Brief and create

    Write the brief or script and produce the creative where needed.

  5. 5

    Launch and test

    Get the creative live and test the hypothesis.

  6. 6

    Analyse and iterate

    Use performance and learnings to shape the next round.

CASE STUDY · YOUTUBE

Your Health Concept

A health brand that helps people with chronic illnesses. The job: turn complex science material into clear YouTube videos that attract the ICP, get watched and make them convert.

Top of funnel runs mainly through Instagram. The YouTube channel moves the ICP from middle to bottom of funnel so they convert.

My role: concepting, scripting, filming, editing and packaging. Ongoing.

5coaching programmes sold to viewers who came in through YouTube
€22.5Kadded revenue

Test ads offer.

One product. Three ad concepts.

I’ll do a focused creative analysis and research, find the gap, and come back with three ad concepts, each with the reasoning behind it. You test them for free and see how I work.

Add to ad account
CV

Experience

May 2026 – PresentCURRENT

Creative Strategy Apprentice

Creative Strategy Club

Learned the creative strategy process with 1-on-1 coaching from a senior strategist.

Jan 2024 – PresentCURRENT

Video Marketer

Klickable

Video strategy and content that helps businesses get seen and generate leads.

Jan 2024 – Aug 2026

Marketing & Trainer

Community Z

Marketing support and practical skills training for young professionals.

Sep 2023 – Apr 2024

Social Media Strategist

Tribeleaders · Work-learn programme

Organic and paid campaigns that reached millions, from concept and production to distribution.

Oct 2022 – Dec 2023

Business Manager

Community Z

Partnerships, events, member recruitment and online marketing for a Gen Z professional community.

Jan 2023 – Apr 2023

Marketing, part-time

New Designers

Marketing plan and visual content for the company’s social media.

Nov 2022 – Apr 2023

Sales & Marketing Intern

Training of Greatness
Aug 2020 – Dec 2022

Freelance Web Designer

toilorenzo.nl

Designed and built websites for small businesses.

EDUCATION

BSc Commercial Economics,
Marketing Management

The Hague University of Applied Sciences